If you are a small business or celebrity brand you can’t afford not to utilize the world wide spread of what Social Media Marketing has to offer you and your company. If your customers, and competition are on social media you should be too. And if they are not be the first to set a social media trend for your industry and hit the ground running. According to Wikipedia – Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. This means that your customers followers and fan should be sharing valuable information about you and your company…what are you waiting for? Below you will find some informative information regarding the major social media outlets of today and how Pro PR Marketing can help you maximize you online social media marketing needs. Helping you make more money while you do less. Social Media Marketing | Facebook | Twitter | LinkedIN | Youtube
How does Twitter work?
Every person on Twitter can write a "tweet," a message no longer than 140 characters. Each Twitter user can "follow" as many other Twitter users as they want. If you follow another user, you can see all of their tweets. So if you tweet something, all of your "followers" see it, and if they respond to you, all of their followers see it. Again, it's all about word of mouth.
What opportunity is available to me by using Twitter for my business?
Here's how we'll be helping you make the most of Twitter: (1) We'll search Twitter for what people are saying about your business; (2) We'll proactively reach out to customers looking for your product or services; (3) We'll seek out people who are talking about your competitors, especially people who are saying negative things about them and may want to switch to you; and (4) We will connect with people in your area on Twitter and grow your following through engaging content and special deals that you approve.
What is Facebook?
Facebook is the largest website on the internet. Its mission is to give people the power to share and make the world more open and connected. It has over 750 million users. If it were a country, it would be the third largest on Earth.
On top of all that, Facebook occupies more Americans' time than any other website. And studies have shown that people who find you from Facebook are more likely to come back than people who find you from advertising. Because Facebook is not about ads—it's about relationships—it's more credible in the eyes of your customers.
How does Facebook work?
Facebook is a place where people can connect and share with their friends, family, and anyone else they've ever met. If you sign up for Facebook as an individual, you can search for someone you know and send them a "friend request." If that person approves the friend request, you are connected. Now, you can see every message they write or photograph they upload.
Facebook users can also connect with businesses, not just other individuals. So, if a Facebook user comes to your Business Page, they can connect with your business just like they can connect with other people. To connect with a business, though, a Facebook user does not send a friend request. Instead, they click the "Like Button," a button at the top of your Business Page that says, "Like."
When a Facebook user clicks the "Like Button," all of that person's friends are notified that that person "likes" your business. It's a fantastic endorsement.
What opportunity is available to me by using Facebook for my business?
There are lots of great ways to use Facebook for your business, and we'll be doing it all for you: (1) If you haven't done so already, we'll create a Facebook Page for your business; (2) We'll help you invite your customers to join your page as Fans; (3) We'll share engaging content with your customers, so they stay in touch; (4) We'll subtly and tastefully encourage your customers to spread the word about your business; (5) We'll create promotions that reward people for being Fans and that attract new Fans; and (6) We'll register you for a customized Facebook URL, which you can use in all of your marketing materials.
What is LinkedIN Marketing
LinkedIn was built for you by business owners like you, who wanted an effective way to connect and network with other business owners who could use their services or products. Eight out of Ten business owners are not using LinkedIn properly, they are not reaching out, they are not posting engaging content or participating in engaging conversations and furthermore; no one on LinkedIn knows that they exist. Most LinkedIn users create their profiles and quickly forget they exist. Here is the kicker… Your LinkedIn Profile is one of the highest ranking google search results when your name or your companies name is being searched. Are you using LinkedIn properly to grown your business and reach your ideal customer? Are you optimizing your profile to keep, engage and attract your next customer?
Why YouTube?
YouTube is the largest video sharing website and the second biggest search engine on the Internet. So with such huge popularity, it is vitally important you have a presence. YouTube allows you to create a profile that not only gives you access to the standard social networking features, but also gives you the opportunity to develop an entire profile page or 'YouTube Channel', which is customized to your branding.
Product Demos and Reviews
What better way to show how a product works than testing it in a live video. Although written reviews tend to be more comprehensive, an increasing number of people want to see and hear a product in action. Product Demos and Reviews What better way to show how a product works than testing it in a live video. Although written reviews tend to be more comprehensive, an increasing number of people want to see and hear a product in action.
Video Blogging and Sharing Opinions
Nearly everyone has access to technology that records video clips; digital cameras, camera phones, webcams and everyone has an opinion on a particular topic or news story. Although your video is not likely to get many views unless it is funny or obscure, sometimes it's more satisfying to get things off your chest!
News TV
News channels are releasing the power of video sharing and are posting short video clips of breaking news stories as soon as they happen. These videos are likely to be featured near the top of the search results and widely shared between friends. Although the News program clips are professionally distributed, if you can post your video first you are more likely to get the lion's share of views. With the power of internet enabled smart phones, posting a video online is almost a one step process. Presentations If you're distributing lots of useful white papers and statistics, try to create a video from these to increase your audience. You will probably need to point people to your presentation through sending a link to them, however their perception of your brand authority will increase, which can result in increased business through word of mouth.
YouTube is becoming one of the top sources of on demand music streaming, they even have a music search option. Many record companies are promoting their music through online video and this is also helping block out poor quality pirate copies of the songs. This is also a great platform for unknown artists to showcase their work.
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