Vocus Marketing Suite
Are you a "stats junky," needing to be among the first to know what is going on in social media? A recent article on the Vocus Marketing Suite[1] caught my attention, and I thought I would share it with you. The creators of Vocus have come out with a marketing tool they contend will deliver leads, sales, and new customers right to your in-box in an understandable format.
A Look at the Suite
Business Streams™
Business Streams™ is the Vocus social media stream. It claims to combine all of the following items of interest to business owners in one social media stream:
- social media conversations,
- publicity opportunities from journalists,
- shareable content, and more.
Buying Signals™
Vocus claims its Buying Signals™ product will search Twitter for users who are looking for a product or service like yours. When it finds something it believes will be of interest to you, it will send their information to your business stream. You can then make contact with that potential customer.
Integrated Email Marketing
Vocus claims its email marketing tool can be used to create professionally designed email marketing campaigns, get extra traffic through Facebook or Twitter, and to measure their results with real-time analytics.
Local Listings
Local Listings is a news release service that provides statistics on website traffic, social sharing, and the number of releases sent. It has been included as part of the Vocus Marketing Suite. By listing your news on Local Listings, your company can build local visibility and attract new customers on all of the major search engines.
Vocus Analytics
The Vocus Marketing Suite also claims to include software which will track the success of your marketing campaigns. Its reports include the ability to see who opens, shares, clicks on or buys your product. Vocus maintains you can learn what is working best and what you need to tweak to help each campaign become the most successful you've ever launched.
Publicity Alerts
Vocus Publicity Alerts sends inquiries from journalists and bloggers who are looking for information about you straight to your Vocus business stream, making it easy for you to get your business in the news.
Recommendation Engine™
The Vocus Recommendation Engine™ scans conversations in all of the major social media sites and sends you recommendations on who you should follow, who you should engage with, and what you should share with them in order to build your social media presence.
Facebook Apps
The Vocus Facebook Apps program boasts a suite of apps you can use on your Facebook page to spread the word about your company and convert fans to customers.
A Word of Caution
Just a word of caution about any program that claims to do all of your marketing work for you! Vocus may, as it claims, increase traffic to your website; but a complete marketing program is not computer-driven. It is people-based! No computer can replace the leads generated through pressing the flesh and personal communication!
The team at Pro PR Marketing is working day and night to prepare custom marketing programs for our clients. Stand out from the crowd! Spend your time and expertise where it is best used: Running your company! Let Pro PR Marketing do what we do best: Developing and monitoring your marketing campaign!
