Monthly Newsletters & The Two Sides of Your BusinessThe Importance of Monthly Newsletters

Believe it or not, small businesses are two-sided entities:  the business side (orders, deliveries, etc.) and the emotional side (customers who tend to buy impulsively and then justify the purchases logically).   Successful small businesses are run by people who understand and embrace that emotions are an integral part of the world of business.

Monthly Newsletters Build the Emotional Side of Business Relationships

From the business perspective, monthly newsletters allow you to include everyone who asks to receive your monthly newsletter on your mailing list.  They also provide an inexpensive way to advertise upcoming conferences your company will be presenting or attending.

From the emotional side of the business, a monthly newsletter is the easiest and most cost-effective way to build relationships. Customers often shop emotionally. They like the ambiance of the building, the way things are displayed, the friendly salesman, and many other emotional triggers.

But there is also a more serious "two-way street" component to emotional business relationships.  Customers want consistency – to call the same number, to talk to the same salesperson, to receive the same quality and turnaround time — every time they place an order.  In other words, they want to give their loyalty to someone.  But what are they going to get in return?

Monthly vs. Quarterly

A quarterly newsletter may communicate the wrong message.  It may be seen as a "marketing ploy" because informed customers know the cost of email, and the content is quickly forgotten over a three-month period.

A monthly newsletter, on the other hand, takes time and effort to maintain, and business customers understand time commitment.  Helpful, informative content in their business niche communicates that you care about their success.

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Pro PR Marketing strongly encourages you to publish a monthly newsletter, and we are available to help you prepare consistent, informative e-mail marketing campaigns. Please visit our Newsletter Marketing Section for a complete look at our Newsletter services.

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Importance of Newsletters in Business | Houston Chronicle. http://chron/html

From the desk of Team Pro

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